The Role of Images

Abstract

This chapter introduces the role of images, their power, and agency. Starting with the anthropological and powerful character of images, focus shifts to a historical specification of potential uses of images. As a case study, discussion refers to the transition from Hellenistic to early imperial Italy, a period when the frequency of images massively increased, and new media, materials, and production techniques came into play. This entailed not only the creation of new visual formulas and styles but also new image contexts and perceptual situations. Examination of this historical process allows for a reflection on the agents involved, as well as their specific interests and forms of (inter-)action. This, in turn, will allow for some insights into the historically specific interests invested in images, as well as some general reflections on the role of images.