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Factors Influencing Over-the-top Services Adoption: Multinomial Logistic Regression between Non-adopters, Free Service, and Paid Service Adopters

Journal of Cybercommunication Academic Society Pub Date : 2023-03-31 DOI:10.36494/jcas.2023.03.40.1.5
Jeongmin Ko, Byeng-Hee Chang
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影响顶级服务采用的因素:非采用者、免费服务采用者和付费服务采用者之间的多项逻辑回归
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Journal of Cybercommunication Academic Society
Journal of Cybercommunication Academic Society
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