The commodification of TEFL in the context of tourism.

Abstract

Abstract This chapter examines the progressive changes seen within the industry of teaching English as a foreign language (TEFL) and the way in which commercial, public and NGO bodies operate within it. It is indicated that while the ideals of TEFL may lie in the likes of philanthropy and community development, this is now being replaced by profit-orientated and hedonistic motivations. Also discussed is the application of the four Ps of marketing in TEFL tourism marketing.