{"title":"Influencer Marketing and its Impact on the Advertised Brand","authors":"J. Tabellion, F. Esch","doi":"10.1007/978-3-658-24878-9_3","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":191637,"journal":{"name":"European Advertising Academy","volume":"15 6 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2019-10-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"16","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"European Advertising Academy","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1007/978-3-658-24878-9_3","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
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