Analysis of Tourists’ Perception Based on LDA ——Take the Social Network Review of Chengdu-Chongqing Economic Circle as An Example

Abstract

: The popularity and application of the Internet has promoted the rise of various online social platforms and driven the people to share their lives through online social platforms. “Comment” has gradually become a common way for modern people to express their views and feelings. In order to deeply understand tourists’ travel perception, this paper takes social network comments as the research object, and analyzes tourists' travel perception by using LDA by crawling the text comments on Chengdu-Chongqing economic circle in Sina Microblog. The research is conducted from two perspectives of positive and negative emotions on tourists’ perceptions of scenic spots. The results show that at present, the positive perception of tourists in Chengdu-Chongqing economic circle is mainly concentrated in daily life and urban construction, while the negative perception is mainly concentrated in traffic development and scenic spot construction.