Mosaic of organic development through technology intervention in the rural indian context

Abstract

The bottom of the pyramid (BOP) concept had been introduced by Prof. C. K. Prahlad (C. K. Prahalad (August 8, 1941 – April 16, 2010) was a globally known figure who consulted the top management of many of the world's foremost companies. He was the Paul and Ruth McCracken Distinguished University Professor of Corporate Strategy at the Stephen M. Ross School of Business in the University of Michigan, around late 2000. It had been taken up with unusual enthusiasm from the corporate entities across the world who started to see the people of India with small incomes as a fertile bed for wealth creation and Government of India too looked at BOP as a mechanism for engaging with the corporate sector through Public Private Partnerships for creating efficient process for governance. However, some sceptics like us view BOP differently, owing to the unique concern we have about the process of wealth distribution that is enabled by BOP.