The corporate social responsibility in Serbian hospitality industry

Abstract

One of the characteristics of business in the 21st century is the use of the corporate social responsibility (CSR) concept. The modern trends in the hospitality industry condition the firms to maintain a competitive advantage in the market by applying the CSR. The firms can use the CSR concept through different dimensions. Ecological, social and employee protection dimensions are most common among them. The firms can come across certain hurdles while realizing the CSR. On the other hand, they can achieve some advantages for the internal and external environment of the enterprise. The aim of this paper is to determine whether Serbia has a small number of hotels which use the CSR concept.