Cross-cultural Communication- How Does Japanese Animation Adapt American Cultural Values to Satisfy American Consumers?

Abstract

In the context of business communication, the topic of cross-cultural adaptation is often discussed. This research report is committed to discuss the differences in ways American and Japanese audiences interpret animation series and the reason why Japanese anime could become successful in the United States. By combining both theoretical research and a practical example, it was possible to conclude factors for organizations to consider when entering a foreign market, such as constructing local authenticity and adapting crucial cultural values. The most significant discovery, however, is to identify outstanding elements that appeal to a certain group of audiences.