The Integration of Online and Offline Distribution Networks in E-commerce Enterprises

Abstract

With the explosive development of E-commerce in China, many traditional retailers have opened up online retailing to achieve breakthroughs and market opportunities. However, the distribution networks of the online and offline stores are generally operated separately, resulting in higher distribution cost. To effectively reduce the distribution cost, this paper proposes an optimization scheme for the integration of online and offline distribution networks, and then constructs a VRPTW model considering customer satisfaction for study. Finally, the case study shows that the integration of the distribution networks can effectively reduce the distribution cost, thus verifying the feasibility and effectiveness of the optimization scheme.