Social media infrastructure: supporting communication practices from behind the scenes

Abstract

In this poster, I propose a design for a communication infrastructure to support social media practices in businesses and organizations. Many professional social media efforts are poorly conceived and executed due to a limited understanding of how social media should function for professional purposes. Yet, through a simple model that begins with the development of policies and strategic plans, and includes audit, legal considerations, and style, many of the risks and uncertainties of social media can be mitigated. The poster presented here outlines key areas for this communication infrastructure and seeks input as to how the model could be expanded.