The Research on the Influence of Virtual Feedback of Beverage Industry on Customer Loyalty and Other Factors

Abstract

The research background of this article is based on the virtual feedback of new type of the beverage tea, by conducting scenario experiments and build structural equations, constructed a model of multi-dimensional transfer costs and customer loyalty. The research found that the high transfer costs will increase customer loyalty by three ways, and the relationship switching costs do not influence the customer loyalty directly. In addition, in this article, through cross-group analysis, it is found that different integral plans will have different effects on the above-mentioned way.