Wotif.com: An Online Success Story

International Journal of E-business Management Pub Date : 2007-12-01 DOI:10.3316/IJEBM0101050

R. Wickramasekera, Shane Mathews

引用次数: 0

Abstract

The Brisbane-based company Wotif.com was founded at the height of the 'tech wreck' of 2000. This company not only survived the crash but has been running at a profit as well as expanding both nationally and internationally. This case study highlights the factors that have made this company successful.

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Wotif.com:一个成功的在线故事

总部位于布里斯班的Wotif.com公司成立于2000年“科技崩溃”的鼎盛时期。这家公司不仅在经济危机中幸存下来，而且一直在盈利，并在国内和国际上不断扩张。这个案例研究强调了使这家公司成功的因素。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of E-business Management

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