Shared Value Creation and Crowdfunding in Brazil

Abstract

Objective. Approaching the theory of creating shared value (Porter & Kramer, 2011) with the basic social elements of crowdfunding in Brazil. The idea was to explore the complementarity of the concepts governing the CF in line with the theory of Porter and Kramer. Through literature review and empirical discussion is intended to answer two central questions regarding the theme developed in this essay: i) which elements of the theory of creating shared value are found in crowdfunding? ii) how occurs the creation of shared value in business developed in crowdfunding platforms? Methodology. Theoretical Essay. Findings.  It is possible to make a theoretical approach of the themes studied in this trial, as we take the social and financial perspective of crowdfunding and their relationships with the creation of value for the company and investors. Originality. So far, was not found another study that addressed the themes of this essay in Brazil.