Research on Gas Marketing Strategy Optimization and Innovation

Abstract

In recent years, with the rapid development of the natural gas industry, the competition in the gas industry has become increasingly fierce. As a gas enterprise, Company A faces a complex and volatile market environment, and gradually determines the development goals and management models suitable for the company. Marketing strategy and sales channels form a scientific and rational marketing strategy. Based on the advanced experience of modern marketing and other gas companies, Company A has developed a combination of products, prices, distribution and promotion strategies that are suitable for the company.