PERKEMBANGAN UMKM DENGAN FINANCIAL TECHNOLOGY DAN DIGITAL MARKETING SEBAGAI VARIABEL PREDIKTOR

Digital Business Journal Pub Date : 2022-07-01 DOI:10.31000/digibis.v1i1.6599

Mikrad Mikrad, A. Budi, Amalia Indah Fitriana

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Abstract

AbstractThis study aims to analyze the influence of financial technology and digital marketing on the development of SMEs both partially and simultaneously in Cipondoh District. This research uses associative method with quantitative approach. The sample of this research is 83 respondents of SME actors from a population of 429 SMEs in Cipondoh District. Data collection techniques and tools are questionnaires and questionnaires. Descriptive data analysis technique was used to describe the responses of respondents and the distribution of data, while inferential statistical analysis was used to test the hypothesis. Data processing is assisted by Microsoft excel and SPSS software version 24. Based on the correlation test of Financial Technology (X1) and Digital Marketing (X2) with MSME Development (Y) of 69.4%, the remaining 30.6% is influenced by other variables (X) which is not studied (epsilon) but affects the development of SMEs (Y). The simultaneous influence of Financial Technology and Digital Marketing on the development of SMEs in Cipondoh District. Partially, Financial Technology and Digital Marketing each have a positive and significant impact on the development of SMEs in Cipondoh District.Keywords: Financial Technology, Digital Marketing, SME Development

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【摘要】本研究旨在分析金融科技与数字营销对Cipondoh区中小企业发展的部分和同步影响。本研究采用定量结合的方法。本研究的样本是来自Cipondoh区429家中小企业人口的83名中小企业参与者。数据收集技术和工具是问卷调查和问卷调查。使用描述性数据分析技术描述被调查者的回答和数据的分布，而使用推论统计分析来检验假设。数据处理采用Microsoft excel和SPSS软件24版。金融科技(X1)和数字营销(X2)与中小企业发展(Y)的相关性检验为69.4%，其余30.6%受到其他变量(X)的影响，未研究(epsilon)，但影响中小企业的发展(Y)。金融科技和数字营销对Cipondoh区中小企业发展的同步影响。部分地，金融科技和数字营销对Cipondoh区中小企业的发展都有显著的正向影响。关键词:金融科技，数字营销，中小企业发展

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Digital Business Journal

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