Explaining international media development: Building blocks for an analytical framework based on institutional logics

Abstract

The academic study of media development as a field of practice and international cooperation has received quite some impetus in the last couple of years. Theory-building in this research field, however, seems to be stagnating. The explanatory power of established theories such as modernization, dependency or participation appears limited in the light of recent empirical findings that point to increasing ‘bureaucratization’ and ‘proceduralization’ in the media development sector. Against this background, this article sets out to find an analytical model that adequately grasps the logics guiding the work of media development’s various actors – from donors to intermediary organizations to local NGOs. Theoretical input from organizational institutionalism seems to offer a promising perspective for characterizing the institutional logics that shape (yet do not determine) media development practice. On this basis, the article proposes an analytical framework that allows to categorize media development actors’ beliefs and practices between the poles of social transformation logics and managerial logics.