A study on the continuous using intention of traveling website

Abstract

This study utilized information system (IS) success model and technology acceptance model (TAM) as foundation and adopted theories of service quality and customer satisfaction to discuss the intention of continuous using traveling websites. Owing to the advantages of comparing prices and itineraries through Internet with ease, how to hold potential customers' eyes on their own websites is always the top topic for firms in relevant traveling industries. This study proposed a framework, containing constructs of information quality, system quality, service quality, perceived playfulness, perceived ease of use, perceived usefulness, customer satisfaction, and continuance intention, and inferred that this framework could effectively elucidate the mechanism of potential customers' continuous intention of usage.