Religion and Cult Elements Integration in Marketing Activities Guide

Justinas Kisieliauskas, Monika Milerytė
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Abstract

Abstract The aim of this article is to analyse the phenomenon of cult and religion and to make research allowing to create a guide of cult and religion elements integration into marketing activities. Based on the theoretical and empirical analysis, a guide presenting the integration possibilities of religion and cult elements into marketing has been developed. An analysis of the literature and research has revealed that the integration of most religious elements in marketing can help strengthen a brand’s position in the market, establish an emotional connection with consumers and consequently strengthen their loyalty.
营销活动中宗教与邪教元素的整合指南
本文的目的是分析邪教与宗教的现象,并进行研究,以便创建一个邪教与宗教元素融入营销活动的指南。在理论分析和实证分析的基础上,本文提出了宗教与邪教元素融入营销的可能性指南。通过对文献和研究的分析发现,将大多数宗教元素整合到营销中可以帮助加强品牌在市场中的地位,与消费者建立情感联系,从而增强他们的忠诚度。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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