INVESTMENT CONTROLLING AS AN INDICATOR OF STABILIZATION OF THE SYSTEM OF ANTI-CRISIS POLICY OF THE ENTERPRISE AND UKRAINE AS A WHOLE

Abstract

This article is about the implementation of investment controlling as a system of the anti-crisis policy of the enterprise. The article indicates the impact and place of investment for the successful operation of the entity. Enterprises of countries that have lost the opportunity to obtain financial resources from centralized sources have entered the vast expanses of a market economy, not knowing how to live in these conditions. The only rule that all managers have learned at once is the need for money. When you have money, you can invest in fixed assets or working capital. But if the products have a sufficient market, you can have a decent standard of living, even in an unstable economy. But where to find the money? By definition, investors have money, but most of it is abroad, where financiers play by their own rules. They are ready to invest only in those projects that will bring them the most benefit. Investment policy research has always been the focus of economic thought. It is because investments affect the deepest foundations of economic activity, determine the process of economic growth as a whole. Nowadays, they are the most important means of providing conditions for overcoming the economic crisis, structural changes in the national economy, the growth of technical progress, improving the quality of economic activity at the micro and macro levels. Activation of the investment process is one of the most reliable mechanisms of socio-economic transformation. The introduction of a concept as «controlling» in the system of enterprises, namely investment controlling, will lead to the launch of the investment process at the enterprise. Investment controlling includes a system of monitoring, evaluation, and control of investment projects to develop management decisions that best achieve the goals. The main task of investment control is to achieve the objectives of the enterprise in the field of investment activities. The introduction of an investment controlling system at the enterprise allows us to significantly increase the efficiency of the entire process of managing the investment activities of the business entity as a whole and in full.