Product Selection Strategy Analysis of Crowdsourcing Platform from the Full Cost Perspective

Abstract

From the perspective of full cost, this paper uses Coase's transaction cost theory to analyze the causes of crowdsourcing, and on this basis to analyze the applicability of crowdsourcing platform products. At the same time, based on the crowdsourcing platform--zbj.com, we use the big data technology to grasp and analyze the related data of the crowdsourcing platform's successful cases in the past five months, and use the relevant statistical analysis method to categorize and analyze the industry attributes of the top five orders of the success cases of the zbj.com, in order to verify the theory mentioned in the article.