{"title":"The effects of authenticity and fictionality of brand story on customer-based brand equity","authors":"Hyojung Suk, Eun-jin Lee, Sung-Hee Park","doi":"10.29049/rjcc.2022.30.3.381","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":232608,"journal":{"name":"The Research Journal of the Costume Culture","volume":"62 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"The Research Journal of the Costume Culture","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.29049/rjcc.2022.30.3.381","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
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