Competition as a form of promotion of the beauty salon on social media platform

Abstract

There are many forms of promoting a company and its products that can be organized on social media platforms. The most popular ones are: premium sales, loyalty program, promotional lotteries, competition, and although they seem similar, they differ significantly, in particular with regard to formal requirements. The aim of the article is to discuss the outline of a competition organized in the form of a public promise of reward, indication of the requirements of popular social media platforms towards organizers of such promotional campaigns, and to draw attention to the most common mistakes. Beauty salon owners planning to organize a competition in social media should especially take care of its legal correctness, because it affects not only their legal liability, but also the public perception.