WillowTree: Project Driven with a Product Mindset

Abstract

WillowTree began as a small digital products company in 2007. By 2020, it had more than 500 full-time team members operating out of offices in four locations, and it had launched hundreds of digital products, including mobile apps, websites, voice assistants, and TV experiences. But also in 2020, WillowTree was facing the most significant challenge in its 12 years of corporate existence—a global pandemic.By analyzing how WillowTree blends project and product management, students will gain insights into how a digital products services company integrates a product mindset within contract-based projects, and get the opportunity to brainstorm how WillowTree can further adapt to provide a unique value proposition during the pandemic and beyond. Excerpt UVA-S-0338 Oct. 2, 2020 WillowTree: Project Driven with a Product Mindset Introduction WillowTree began as a small digital products start-up company based in Charlottesville, Virginia, in 2007. By 2020, WillowTree's more than 500 full-time team members had launched hundreds of digital products, including mobile apps, websites, voice assistants, and TV experiences. As WillowTree's website stated: We are driven by a simple goal: amaze our clients by delivering high quality digital products that solve their business needs, and ensuring our projects run smoothly, strategically and predictably. We not only create great products, we help our clients answer the strategic questions around what to build, and in what order. . . .