Marketing Canada - Incorporating Canadian Studies in Collegiate Business Programs in the United States

Abstract

This paper discusses the need for undergraduate and graduate business programs to incorporate Canadian Studies as part of the business curriculum in North American colleges and universities, particularly those in the United States. Attention is given to specific reasons Canadian Studies should be included in business curricula as well as guidelines on where Canada fits into specific courses. Final consideration of the paper examines the role of the Laval University Summer Business School in Quebec City as a model for encouraging Canadian Studies among business schools and colleges in the United States.