FAKTOR PSIKOLOGI KONSUMEN TERHADAP PENGAMBILAN KEPUTUSAN PERJALANAN BERWISATA MENGGUNAKAN APLIKASI PERJALANAN WISATA PADA SMARTPHONE

Abstract

ABSTRACTThis study examined the influence of Consumer Psychological Factors on Decisions to Travel to Aceh Province Using Smartphones. This study used primary data obtained by distributing questionnaires to 120 respondents selected using the purposive sampling method. The data analysis method used was the multiple linear regression method with the help of SPSS. The results showed that smartphone selfefficacy had a positive and significant effect on Decisions to Travel to Aceh Province Using Smartphones, cellular-specific innovations had a positive but insignificant effect on Decisions toTravel to Aceh Province Using Smartphones. Mobile information privacy did not affect and had a negative and insignificant effect on Decisions to Travel to Aceh Province Using Smartphones,and personal attachment to a smartphone had a positive and significant effect onDecisions to Travel to Aceh Province Using Smartphones. Simultaneously, selfefficacy,cellular-specific innovation, information privacy, and attachment to smartphones had a positive and significant impact on Decisions to Travel to Aceh Province Using Smartphones. Keywords: Decision Making, Self-Efficacy, Cellular-special Innovation,Information Privacy, Personal Attachment to Smartphones,Decisions to Travel to Aceh Province Using Smartphones.