DIGITALIZATION AND ARTIFICIAL INTELLIGENCE: NEW DIMENSIONS IN TOURISM

S. Lučić
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引用次数: 1

Abstract

Artificial intelligence (AI) offers a wide range of opportunities that increase productivity in the tourism sector. Travel companies use AI for various administrative tasks as well as for customer support. Hotels and other travel companies have already used chatbots on social media platforms and instant messaging apps. In addition to customer support, AI may be used in tourism for quick and accurate collection, sorting and interpretation of data. The author in this paper will point out the positive impact of AI and digitalization in the tourism sector. Besides that, the author will explore the ways in which the new possibilities of digital technologies can make travel services more accessible, easier and more customized in the future. Yet, the research will show that in tourism, the replacement of the human factor with artificial intelligent technologies in certain situations is still impossible and undesirable.
数字化与人工智能:旅游业的新维度
人工智能(AI)为提高旅游部门的生产力提供了广泛的机会。旅游公司将人工智能用于各种管理任务和客户支持。酒店和其他旅游公司已经在社交媒体平台和即时通讯应用程序上使用了聊天机器人。除了客户支持,人工智能还可以用于旅游业,用于快速准确地收集、整理和解释数据。本文作者将指出人工智能和数字化对旅游业的积极影响。除此之外,作者还将探讨数字技术的新可能性如何使未来的旅行服务更容易获得、更容易和更个性化。然而,研究将表明,在旅游业中,在某些情况下用人工智能技术取代人为因素仍然是不可能的,也是不可取的。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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