Visualization Analysis of Visitors of Five-Star Hotels Based on Python Reptile Technology - Taking Nanjing as an Example

Abstract

. Using the advantages of user-generated reviews, the Python crawler technology was used to obtain 7789 valid user-generated reviews of eleven five-star hotels in Nanjing from January 1, 2019 to December 31, 2021 from Ctrip website, and analyze the crawl data. The results show that the tourists pay more attention to the hotel room facilities, geographical location, surrounding environment and service quality, and think that the shortcomings of the hotel mainly include poor room sound insulation, part of the old hardware facilities, bad food taste and so on. On this basis, strategies and suggestions are put forward for the effective management and service optimization of the hotel, so as to provide scientific reference for the development and marketing of such star hotels.