Implementation of Socio-economic Policy in the Framework of the Sustainable Development of the Territory based on the Reduction of Alcohol Consumption

Abstract

: The article shows the connection between alcohol consumption by the population and the decline in the quality of human capital, which should be involved in the development of society in the new conditions of economic management. It is concluded that society's focus on innovation, including environmental and the solution of problems from the pool of targets of regional economy sustainable development, is necessary to comprehensively solve the increasing quality of human capital. This actualizes adaptive and preventive regional socio-economic policy issues, contributing to the reduction of alcohol consumption in Russian society. Based on analytical comparisons, it was demonstrated that the standard of living and unemployment rate does not always mediate the propensity to drink alcohol. The conclusion is made about the effective role of promoting healthy lifestyles and values instilled in the family and society. It also substantiates a set of justifiable measures in the field of regional socio-economic policy, designed to control the situation and to help reduce the consumption of alcoholic beverages.