INNOVATIVE PROVISION OF THE CARPATHIAN MACROREGION RECREATION SPHERE ON SUSTAINABLE DEVELOPMENT

Abstract

The existing disadvantages of the system of recreational development of the natural-resource base of the Carpathian macroregion require adequate measures, development of new mechanisms for rationalization of the use of recreational resources. First of all, it concerns the definition of goals, objectives and ways of implementing an innovative product as a strategic direction of economic development of recreational potential. The article examines the market conditions for the establishment and functioning of the recreation and health industry. Strategic directions for improving the system of economic and environmental decision-making on the principles of sustainable development have been identified. The authors set the priority components of innovative support for the development of the recreational economy. The basic principles of formation of strategy of ecologically oriented diversification of the market of recreational product in the Carpathian macroregion are offered, according to which the main goals of diversification of the studied market should be aimed at the conservation of natural components as the basis of resource potential, as well as ensuring the economic feasibility of diversification. The defined goal includes the search for rational resource alternatives, the efficient use of scarce resources, the spatial expansion of the market, the utilization of new production facilities and the provision of conditions for sustainability in the market. The article substantiates the feasibility and basic directions of application of cluster mechanisms in the investigated sphere, since organized interaction between the cluster subjects on the basis of separately created cluster programs can ensure social-economic growth and ecological safety of the recreational sphere. For optimal interaction between the subjects of ecological-oriented recreational clusters, in addition to economic mechanisms, innovative provision also requires a management and control system. Such an innovative product can be a controlling system. The relevant system significantly expands the organizational and institutional field of regulation of the process of the investigated resources reproduction, as it combines a number of components for planning and management of the recreational sphere development.