Integration of Market Governance in the Marketing of Dairy Products: A Case Study of Dairy Product Market in the North West Region of Cameroon

Abstract

Dairy business in Cameroon and the North West region in particular is as old as a century but it still lag behind despite huge potentials. The country continues to import dairy products hindering the performance of the local dairy industry. A sustainable dairy sector depends on a successful program that emphasizes market efficiency and cost-effective methods of production. Among these methods, the integration of market governance is prime. Little consideration is given to standards and improved marketing principles that could boost the sector. This study is therefore set to verify how much consideration local processor, producers and marketers of dairy products especially dairy cooperatives give to market governance aspects like participation, efficiency, effectiveness, transparency and accountability. It explores simple quantitative methods to analyze primary and secondary data collected within the North West Region. It concludes that the integration of market governance is the key fact for a sustainable dairy sector in the North West Region of Cameroon.