SOCIAL RESPONSIBILITY OF BUSINESS: WORLD EXPERIENCE AND DOMESTIC PRACTICE

Abstract

Objective. The objective of the article is to study the world experience of socially responsible business and research the ways of its implementation into domestic business practice. Methods. The article uses the following methods and techniques for studying economic phe­nomena and processes: analysis and synthesis, induction and deduction, a comparison method, an expert estimation method, dialectical and historical approaches, an abstract-logical method, system and comparative analysis. Results. According to the results of the study, Ukraine's accession to the global process ofsus- tainable development requires the introduction of a model of socially responsible business, which strengthens the mutual responsibility of organizations, enterprises for the impact of decisions and actions on society and the environment through transparent and ethical behaviour. It is empha­sized that social business responsibility (SBR) and corporate social responsibility (CSR) in the system of public relations of Ukrainian society is not a conscious and applied norm in contrast to the world experience of developed countries, where it is regulated at the state level. Peculiarities and directions of socially responsible activity of the leaders of The Global Corporate Responsibil­ity Rep Trak Study rating and the best CSR and CSR programs of the enterprises-leaders of the corresponding branches and spheres of economy of Ukraine are analyzed. The main directions of socially responsible activity of world ranking leaders are determined, in particular: children development; environmental programs and solutions of environmental problems; improving work­ing conditions; cybersecurity; support for local communities; overcoming inequality and poverty; and companies-leaders of the Ukrainian economy, in particular: labour relations; consumer rela­tions; development of regions anti-corruption practices; environmental responsibility. It is proved that Ukrainian companies perceive social responsibility mostly as a policy of development and improvement of staff working conditions; investment in regional development and consumer pro­tection and support; at least as a fight against corruption and assistance to displaced persons. The practical significance of the obtained results is in the possibility of their use in the devel­opment of appropriate measures of sustainable development policy in order to create a national model of responsibility.