When the Same Prime Leads to Different Effects

S. Wheeler, Jonah A. Berger
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引用次数: 133

Abstract

Research on priming effects has shown that primes with widely shared associations (i.e., stereotypes) affect the subsequent behavior of people in consistent ways (i.e., acting stereotypically). In this article, we present two experiments that show that the same primed construct can have different effects on the subsequent choices of different groups of people. These differences in effects are attributable to the groups having different prime associations. These results highlight the importance of understanding unique, personal associations to primes and suggest that segmentation is also important for predicting nonconsciously influenced choices.
当相同的启动导致不同的效果
对启动效应的研究表明,具有广泛共同关联(即刻板印象)的启动物以一致的方式影响人们的后续行为(即刻板印象)。在这篇文章中,我们提出了两个实验,表明相同的启动构念对不同群体的后续选择有不同的影响。这些效果上的差异是由于两组具有不同的初始关联。这些结果强调了理解独特的、与启动物的个人联系的重要性,并表明分割对于预测无意识影响的选择也很重要。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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