Diversification as a Strategic Choice for Yangguang Takeaway Restaurant

Abstract

Growth through diversification is an important parameter for most firms, and it was no different for Yangguang. Yangyang was now offering takeaway services to similar markets and this increased the value proposition for the company. This significantly helped the firm to expand its services and implement economies of scale in production and delivery of fast food. Diversification into the takeaway industry was a natural transition for Yangguang as the firm was already selling food through its grocery store.