Diversifikasi Produk Olahan Ikan Wader dan Manajemen Usaha Berbasis Marketing Online di BUMDes Margosari, Kulon Progo

A. Setiyoko, R. Nurdiarti, M. Nastain
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引用次数: 2

Abstract

Margosari village has the Serang River which is a source of income for the community. The catched fish is sold in the form of fresh wader fish at a price of Rp. 7,000.00 to Rp. 9,000.00 / Kg. Selling price and storage capacity of wader fish are very low, so it needs to be increased by diversifying the process into krispi wader as one of the business opportunities. The problems faced by partners are: 1) Limited knowledge and skills regarding the diversification process of wader fish; 2) Packaging method is still simple and does not meet standards; and 3) Marketing process is still carried out by direct selling and has not used online marketing method. This community service program aims to increase knowledge and skills regarding the diversification process of wader fish into krispi wader, packaging technology and online marketing. The methods used in conducting this program were in the form of counseling and training as well as assistance to 20 BUMDes members. Counseling and training activities include: 1) Counseling and training on the diversification of processed wader fish into krispi wader fish; 2) Counseling and packaging training was held to know how to pack and making packaging labels; 3) Marketing training based on online marketing. The benchmarks for the success of this service activity can be seen from the increasing of knowledge and skills regarding the diversification of wader krispi process, knowledge of labels and packaging as well as knowledge of online marketing for members of the Margosari BUMDes group based on pretest and posttest analysis of service activities. The conclusion of this service activity is that the counseling method followed by training methods are effective for members of the Margosari BUMDes group in diversifying their wader fish, labeling and packaging as well as online marketing.  
在Kulon Progo的bandes Margosari,以鱼为基础的在线市场管理多样化
Margosari村有雪朗河,这是社区的收入来源。捕获的鱼以新鲜涉水鱼的形式出售,价格为每公斤7,000至9,000卢比。涉水鱼的销售价格和储存容量都很低,因此需要通过将工艺多样化,以krispi涉水作为商业机会之一来增加。合作伙伴面临的问题是:1)涉水鱼类多样化过程的知识和技能有限;2)包装方法仍然简单,不符合标准;3)营销过程仍然是通过直销进行的,没有使用网络营销的方法。这项社区服务计划旨在增加涉水鱼多样化过程、包装技术和在线营销方面的知识和技能。实施这一方案所采用的方法是向20名BUMDes成员提供咨询和培训以及援助。咨询和培训活动包括:1)加工涉水鱼向krispi涉水鱼多样化的咨询和培训;2)进行咨询和包装培训,了解如何包装和制作包装标签;3)基于网络营销的营销培训。通过对服务活动的前测和后测分析,Margosari BUMDes集团成员对wader krispi工艺多样化、标签和包装知识以及在线营销知识的知识和技能的增加,可以看出这项服务活动成功的基准。这项服务活动的结论是,辅导方法之后的培训方法对Margosari BUMDes集团成员在涉鱼多样化,标签和包装以及在线营销方面是有效的。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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