Analytical Aspects of Tourism Business Development in the Regional Social and Economic Destination

Abstract

Abstract. Introduction. The article considers the analytical aspects of tourism business development in the regional social and economic destination, which are implemented according to the criteria for assessing the qual-ity of components of the tourist product and tourist flows. The deals the market of the tourist ser-vices, which determines the parameters of the aggregate value of the indices of the meso- and lo-cal levels. Results. A comprehensive approach to the assessment of the overall value of the tourist business develop-ment index, which is differentiated by the components of the tourism potential at the meso level, has been developed. The inclusiveness of the local tourism business in the regional social and economic destination is determined. The directions of international cooperation of one country with neighboring countries within the regional blocks of tourism business are singled out. The analytical components modeling of the tourist product in the regional social and economic desti-nation are formed. The system of quantitative and qualitative indicators of tourism business de-velopment in the regional social and economic destination of the country is determined. The scale of tourists served by tour operators and travel agents in Ukraine is analyzed. Conclusions. The mechanism of regulation of the development of tourist business in regional social and eco-nomic destination of market type is developed. For strategic analysis of tourism business devel-opment in a regional social and economic destination, a general concept of its evaluation in terms of a systematic approach and analysis of alternatives has been formed. It is proved that the exist-ing tools for assessing the tourism business are the levers of indirect influence on the state econ-omy. Therefore, taking into account cross-border cooperation in this area will determine the cri-teria for optimal profits from tourism and tourism operators and its effect in regional social and economic destinations.