Strategi Pengembangan Industri Pengolahan Makanan Khas Bengkulu di Kota Bengkulu

Convergence: The Journal of Economic Development Pub Date : 2022-07-19 DOI:10.33369/convergence-jep.v3i2.22709

Tiara Windiana, Novi Tri Putri

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Abstract

The objectives of this research are: (1) Knowing the internal and external factors in the development of small industry of Bengkulu typical food processing in Bengkulu City and (2) Formulating a development strategy to increase the growth of small industry of Bengkulu typical food processing in Bengkulu City. This research is a type of quantitative descriptive research. The types of data used are primary and secondary data obtained from the Central Statistics Agency of Bengkulu Province in 2016-2020 and the distribution of questionnaires. The data analysis method used is descriptive analysis and SWOT analysis. Based on the results of data analysis, it is found that the strategy that can be carried out for the business of developing Bengkulu specialties is the W-O strategy, namely: (a) Making regulations on the preservation of regional culture; (b) Build special food business centers; (c) Facilitation and support for business capital from the relevant agencies/agencies; and (d) Conducting bazaars or events for regional and national culinary specialties. Keywords: Strenght, Weakness, Opportunity, Threats and Strategy

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本库鲁市典型食品加工业发展策略

本研究的目的是:(1)了解影响本城典型食品加工小产业发展的内外部因素;(2)制定促进本城典型食品加工小产业发展的发展战略。本研究是一种定量描述性研究。使用的数据类型是2016-2020年从Bengkulu省中央统计局获得的主要和次要数据，以及调查问卷的分发。使用的数据分析方法是描述性分析和SWOT分析。根据数据分析的结果发现，蚌库鲁特色菜发展业务可以实施的策略是W-O策略，即:(a)制定区域文化保护法规;(b)建立专门的食品商业中心;(c)便利和支持有关机构的商业资本;(d)举办区域和国家烹饪特色菜集市或活动。关键词:优势，劣势，机会，威胁，战略

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Convergence: The Journal of Economic Development

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