Study of development trends of the internet advertising market in Ukraine and tools for attracting clients on it

Abstract

The aim of the article. The purpose of the article is intellectual information systems introduction analysis and systematization, as well as the proposals development in the context of their effective use as a priority to ensure the innovative development of Ukrainian industrial enterprises. Analysis results. The article examines the problems and prospects of intellectual information systems introduction to increase the industrial enterprise efficiency. The study actuality of industrial enterprises sustainable development factors and trends is due to the need to develop the theory of industrial enterprises stability managing by improving the management of their digital transformation in the Ukrainian digital economy development conditions. It is emphasized that the key factor of success in the digital economy is not technology, but new models of technology and data management, which enable prompt response and modeling of future challenges and problems for states, business and civil society. It is noted that in modern conditions, for the effective operation of industrial enterprises, full-fledged information support is necessary at all stages of management decisions designing and formation. The expediency of creating a single information space at enterprises is substantiated, with the help of which all automated enterprise management systems can exchange information quickly and in a timely manner. The introduction and use of digital production processes modeling and design technologies throughout the entire products life cycle contribute to the enterprise and optimal management efficiency. Digital technologies make it possible to conduct analytical research, monitor any changes in the external environment, and respond to market needs in a timely and flexible manner. Due to digital technologies, a high level of labor productivity is ensured, as well as opportunities for integration of project participants and remote collaboration are provided. Business entities receive qualitative control over the production cycle and promotion of products to the market. The industrial enterprise management methodology as a dynamic system based on the intellectual information systems introduction is improved in order to increase the efficiency of their activities. The author's definition of the category "digital industrial production" is given. Intellectual activity results selection and market promotion processes embodied in new technologies are structured. An information system for new elaborations promotion managing was worked out based on the development of digital transformation in enterprise management and industrial enterprises technological processes. The author's proposed developments and recommendations can be used in the context of the industrial enterprise management efficiency augmentation in order to increase the economic added value by promoting to the market the results of intellectual activity embodied in new technologies. Conclusions and directions for further research. The transition of industry to intellectual information systems will contribute to the production of higher quality products, will lead to the creation of more flexible systems, the participants of which will exchange information through the Internet, that will significantly increase labor efficiency and reduce costs in production processes. Information support is an indispensable component of any research and development. The success of their commercialization is largely determined by the reliability and quality of information available to project participants, potential partners for market promotion and development implementation, and investors, both in Ukraine and abroad. An advantage for business in the digital economy is the prompt receipt of actual, reliable information directly from the original source. At the same time, the digital production introduction leads to increased requirements for personnel and the innovative products release. In the context of creating a favorable institutional environment for increasing the domestic industry digitalization transformative potential, it is necessary to: improve tax legislation for electronic goods trade; develop a plan of measures for the property rights institute development in Ukraine, taking into account state goals for the development of the information and communication technologies sector and current international agreements; form a sensible security policy. The direction of further research, based on the priorities of industrial enterprises technological innovation, is the use of interfaces between various information systems for the enterprise activities organization with the most effective internal reserves use