An Analysis of Direct Sales Business in European Market-A Case Study of Tshi Company

Jing Pan, Qindi Zhou
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Abstract

Direct sales is a business model widely adopted in the sectors of health products, cosmetics, and etc. Many companies adopting this business model are seeking international growth, and multiple types of barriers could emerge during this process. This paper carries out a classic SWOT analysis to understand the situations faced by a typical direct sales company marketing complementary food with TCM elements to the European market, in the hope of providing reference for business of similar qualities and other researchers interested in this field.

欧洲直销业务分析——以Tshi公司为例
直销是保健品、化妆品等行业广泛采用的一种商业模式。许多采用这种商业模式的公司都在寻求国际增长,在这个过程中可能会出现多种类型的障碍。本文通过经典的SWOT分析,了解某典型直销公司在欧洲市场销售中药成分辅食所面临的情况,希望为同类企业和其他对此领域感兴趣的研究者提供参考。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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