COMPARISON OF TYPE OF THE MEDIA USED FOR TRANSFER AND CONTENT BEING READ AND USED IN HIGH SCHOOL ENVIRONMENT

Abstract

The goal of this paper is to determine the relationship of the channel of information transmission in comparison to the art of information and the age of information recipients to establish the proper channel for dissemination of learning materials. For this purpose, we used a survey as a research method. The questionnaire was conducted under the title "Comparison of media transfer and content being read". We first divided the respondents by gender, and then by age. The pre-examination conducted before the survey has demonstrated that having three age groups is sufficient for the analysis. Furthermore, the use of the media has been investigated with three forms of written works: literary works (novels), newspapers/magazines/journals, and ultimately, scientific literature. We present the distribution of the ownership of the type of media transfer. The ownership of the printing media means a subscription to newspapers or permanent lending (membership) in libraries. We noticed the lack of usage of electronic readers, with even fewer respondents relying on printed material. There is also a 100% possession of cell phones/tablets and almost the same percentage for computer ownership. We paid special attention to the choice of the type of media transfer. E-readers such as Kindle were used very rarely. Printed media make up for 21% of all media, which is also showing the reducing trend of usage of printed media. On the other hand, computers and mobile phones (tablets) have an equal share in the usage of transfer media. This was also expected. Interestingly, none of the respondents, even those who possess ereaders, have chosen this medium as their choice for usage in media transfer if they have to select just one. The analysis according to the age groups is showing interesting indications. Younger respondents are turning to modern transfer media, and are replacing paper media with a cell phone or tablet, while the older age groups are continuing to use printed media. It is very interesting that, regardless of age, all respondents equally embraced the computer as a media transfer for information. In the distribution according to the sex of respondents, the female respondents report significantly larger usage of printed media than mobile media comparing to male respondents. In further analysis, the research will focus on the relationship between the channel of information transmission in comparison to the art of information. Those finding will determine the methodology for preparing learning materials for our students and will be compared with adult learner habits predicted by a contemporary andrologist.