Sistem Pendukung Keputusan Pemilihan Lokasi Strategis Usaha Warung Kopi Berbasis Web Menggunakan Metode AHP (Analytical Hierarcy Process) dan SAW (Simple Additive Weighting) (Studi Kasus: Kelurahan Sungai Bangkong)

Abstract

The selection of business locations is a very important subject to consider in building a business. Coffee Shop in Pontianak city is quite a lot of competitors therefore the need for the right strategy to determine the location of the business. The placement of a good and appropriate strategic business location certainly requires tools such as Decision Support System (SPK). In this study, the authors combined 2 methods for the decision-making process of strategic location selection of coffee shop businesses, namely the AHP (Analytical Hierarcy Process) method used to determine the weighting on each criterion and the SAW (Simple Additive Weighting) method used for alternative cations. The system of supporting the decision to choose the strategic location of the coffee shop business is expected to help entrepreneurs who will start or open a coffee shop in choosing the right location to avoid losses. Based on the calculation using AHP and SAW method obtained the best alternative is Jl. Danau Sentarum with a preference value of 0.9559. Based on testing using correlation method Spearman obtained a value of 1 which indicates that the calculation result of the system is in line with manual calculation because it has a very strong relationship.