Há-Vita: A transmedia platform about Madeira's nature and culture

Abstract

In this exhibition, we present “Há-Vita”, a transmedia platform conceived to foster awareness and communication among locals and tourists regarding Madeira natural wealth. This work takes an artistic approach to the appropriation of a transmedia tool. We take into consideration graphic design aesthetics and interaction design principles in order to promote environmental sustainability and raise awareness in tourists about the biodiversity of Madeira Island, Portugal.