Integrating augmented reality into female hairstyle try-on experience

Abstract

In the modern society, hairstyling is one of the leading fashions. Not only it plays an important role for social relationship, it also affects individual's perspective on his or her own look; therefore, it might change how people feel about each other. To women, hairstyle not only shows their confidence but also a symbol of beauty. Augmented Reality (AR) is an extension of virtual reality (VR) which focuses on the real-time interaction under real environment. Our study will focus on females' hairstyle “try-on” experience integrated with AR, utilizing the AR system to increase females' interaction with hairstyle “tryon” operating model and process. We hope the study will provide valuable information for future digitized hair salon business and consumer-related studies.