The integration of manufacturing and marketing: Impact on combinative competitive capabilities and business performance

2011 International Conference on Management Science & Engineering 18th Annual Conference Proceedings Pub Date : 2011-11-07 DOI:10.1109/ICMSE.2011.6069982

Chen Zhi-xiang, Li Li

{"title":"The integration of manufacturing and marketing: Impact on combinative competitive capabilities and business performance","authors":"Chen Zhi-xiang, Li Li","doi":"10.1109/ICMSE.2011.6069982","DOIUrl":null,"url":null,"abstract":"A growing number of papers in the areas of both manufacturing and marketing have emphasized the integration of several decisions between the two functions. This paper proposes a structural equation modeling using AMOS to evaluate the relationship between manufacturing and marketing integration, combinative competitive capabilities and business performance. Data were collected from 199 manufacturing firms of various size, location, and industry to develop the instrument and test the relationships in the framework. The results show that two of the three hypothesized direct effects are significant at the 0.01 level. Manufacturing and marketing integration positively influences combinative competitive capabilities and combinative competitive capabilities positively influence business performance. Contrary to conventional wisdom, the influence of manufacturing and marketing integration on business performance is partially confirmed because of the insignificant statistics.","PeriodicalId":280476,"journal":{"name":"2011 International Conference on Management Science & Engineering 18th Annual Conference Proceedings","volume":"43 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2011-11-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"2011 International Conference on Management Science & Engineering 18th Annual Conference Proceedings","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/ICMSE.2011.6069982","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}

引用次数: 1

Abstract

A growing number of papers in the areas of both manufacturing and marketing have emphasized the integration of several decisions between the two functions. This paper proposes a structural equation modeling using AMOS to evaluate the relationship between manufacturing and marketing integration, combinative competitive capabilities and business performance. Data were collected from 199 manufacturing firms of various size, location, and industry to develop the instrument and test the relationships in the framework. The results show that two of the three hypothesized direct effects are significant at the 0.01 level. Manufacturing and marketing integration positively influences combinative competitive capabilities and combinative competitive capabilities positively influence business performance. Contrary to conventional wisdom, the influence of manufacturing and marketing integration on business performance is partially confirmed because of the insignificant statistics.

查看原文本刊更多论文

产销一体化:对组合竞争能力和企业绩效的影响

越来越多的制造和销售领域的论文都强调了两种职能之间若干决定的一体化。本文提出了一种基于AMOS的结构方程模型，用于评价制造与营销整合、组合竞争能力与企业绩效之间的关系。数据收集自199家不同规模、位置和行业的制造企业，以开发工具并测试框架中的关系。结果表明，三个假设的直接效应中有两个在0.01水平上显著。制造与营销整合正向影响组合竞争能力，组合竞争能力正向影响企业绩效。与传统观点相反，由于统计数据不显著，制造和营销整合对企业绩效的影响得到了部分证实。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

2011 International Conference on Management Science & Engineering 18th Annual Conference Proceedings

自引率

0.00%

发文量