A Survey on the Impact of Data Analytics and Machine Learning Techniques in E-commerce

Abstract

Current article has been developed for understanding the impact of data analytics and machine learning technique in e-commerce. If the observation has been developed for the current market of this technology it can be detected that real-life industry increases their investment which showed the interest in getting advantages. Identification of the problem of costing and different algorithm suitability objectives has been set for understanding the real impact of e-commerce. Secondary data collection has been used for understanding the different usability of machine learning and data analytics for e-commerce. It has been detected that using machine learning brings the benefits of automation and improves continuous growth. Data analytics provide the scope of accuracy build-up. Apart from this different area of application and the different techniques has been analyzed. Understanding become easier and the scope of future benefits can be identified.