{"title":"CULTURE VALUE AND EMOTIONAL APPEALS IN VIETNAMESE ADVERTISING","authors":"Lttx Xuan, Ltm Danh, Nlh Nhat, Cth Giang, LH Thuong, Ntutumu An","doi":"10.17501/24246778.2023.7105","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":282464,"journal":{"name":"World conference on media and mass communication","volume":"58 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-07-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"World conference on media and mass communication","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.17501/24246778.2023.7105","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}