Co-clustering enterprise social networks

Abstract

An enterprise social network (ESN) involves diversified user groups from producers, suppliers, logistics, to end consumers, and users have different scales, broad interests, and various objectives, such as advertising, branding, customer relationship management etc. In addition, such a highly diversified network is also featured with rich content, including recruiting messages, advertisements, news release, customer complains etc. Due to such complex nature, an immediate need is to properly organize a chaotic enterprise social network as functional groups, where each group corresponds to a set of peers with business interactions and common objectives, and further understand the business role of each group, such as their common interests and key features differing from other groups. In this paper, we argue that due to unique characteristics of enterprise social networks, simple clustering for ESN nodes or using existing topic discovery methods cannot effectively discover functional groups and understand their roles. Alternatively, we propose CENFLD, which carries out co-clustering on enterprise social networks for functional group discovery and understanding. CENFLD is a co-factorization based framework which combines network topology structures and rich content information, including interactions between nodes and correlations between node content, to discover functional user groups. Because the number of functional groups is highly data driven and hard to estimate, CENFLD employs a hold-out test principle to find the group number optimally complying with the underlying data. Experiments and comparisons, with state-of-the-art approaches, on 13 real-world enterprise/organizational networks validate the performance of CENFLD.