A virtual car showroom

Abstract

In this poster, we present a virtual car showroom. The use of virtual and augmented reality (VR/AR) becomes increasingly popular in various application domains, including prototyping, marketing and merchandising. In car industry, VR/AR systems enable rapid creation and evaluation of virtual prototypes by domain specialists as well as potential customers. In this work, we present a virtual car showroom implemented using the Unity game engine, an HMD and a gesture tracking system. The application enables immersive presentation and interaction with 3D cars in a virtual environment.