Exploring the Antecedents of #IFZ Online Support Community Adoption and Continued Use: a Conceptual Development

Abstract

This conceptual paper presents the logic, theoretic foundations and rationale behind the development of the framework that will allow the authors to further develop the concept #IFZ online support community for tour-ism entrepreneurs. It can be seen as the conclusion of the conceptual phase of the broader action research that aims to develop, test and optimize the first online support community for tourism entrepreneurs in the country. Presented conceptual framework is ready to be further extended with qualitative research and then ready for the two-stage empirical testing that will be carried out during the first year of #IFZ existence.