Instagram: Visual Social Media Cultures Book Review

Kate Stuart
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Abstract

Starting life under the name of Burbn as a check-in app to help users share details of the best bourbon locations in 2010, Instagram has risen to become one of the world’s top social media platforms (Leaver, Highfield & Abidin 2020, 9), synonymous with selfies, self-representation, and all things aesthetic. Instagram: Visual Social Media Cultures by Tama Leaver, Tim Highfield, and Crystal Abidin is the first book length exploration of the popular platform, exploring how its evolution has influenced the cultures and communities that live there. The authors argue that Instagram is “a conduit for communication” where “the visual focus is particularly important in the success and relevance of the platform” (2020, 1). In exploring how the app has been shaped by and shaped the behaviour of its users across its history, Leaver, Highfield, and Abidin demonstrate the importance of Instagram as a form of visual social media and a platform for human connection.
Instagram:视觉社交媒体文化书评
Instagram于2010年以Burbn的名义开始,作为一款签到应用程序,帮助用户分享最好的波旁酒地点的细节,现已成为世界顶级社交媒体平台之一(Leaver, Highfield & Abidin 2020, 9),是自拍、自我表现和所有美学事物的代名词。由Tama Leaver, Tim Highfield和Crystal Abidin撰写的《Instagram:视觉社交媒体文化》是对这个流行平台的第一本探索书,探讨了它的发展如何影响了生活在那里的文化和社区。作者认为,Instagram是“沟通的渠道”,其中“视觉焦点在平台的成功和相关性中尤为重要”(2020年,1)。在探索应用程序如何在其历史上被用户的行为所塑造和塑造的过程中,利弗、海菲尔德和阿比丁证明了Instagram作为一种视觉社交媒体形式和人际关系平台的重要性。
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