Source Credibility Online in E-Commerce Platform: The Factors Influencing Consumer's Purchase Intention on Millenial Jakarta Female

Abstract

Source Credibility Online is an important factor in increasing someone's buying interest. Along with technological development, especially in the field of e-commerce as electronic business, making people can easily find information about a product. The purpose of this study is to find out how the influence of source credibility in purchase intention Shopee platform and the factors that will scale up the interest buying. Quantitative method used in this research with survey to gather all the data. Data collection carried out by distributing questionnaires to 400 respondents from Shopee Indonesia e-commerce platform. In brief for the results, it can be concluded that source credibility has a significant influence on purchase intention in Shopee platform with the results of the correlation coefficient of 61.7 percent and got some factors influencing on buying interest.